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Slow Life: Slow Living in the Fast Age
KRATOCHVÍL ŠMAJCLOVÁ, Kateřina
The basic topic of this Bachelor thesis is the introduction of the concept of so-called slow living. The main starting point of this lifestyle is the principle of sustainability and general consideration for other members of society, as well as for the environment and limited natural resources. The concept of Slow defines itself against the accelerating life, the hunger of consumer society, and the unnecessary accumulation of material things that are unnecessary for life. This concept tries to show that a people can be happy with little material things, even more so if their behavior does not contribute to the production of low-quality products, mishandling of the human workforce, and the production of other unnecessary waste. In addition to introduction with the motives for a slow life approach, in the next few chapters we will be focused mainly on the topic of food and clothing, but we will focus on them with a different perspective than we usually look at in these topics. We will be interested in their fast and many criticized variants, and then we will imagine their slower opposites. On many pages we will be dealing with a slow-lifer, which is a model supporter of this approach to life, thanks to which we will be able to imagine better specific situations that a fan of a slower life-style deals with every day. The price and quality of products, as well as the origin of their creation, will also be a big topic in this thesis, because the requirement of fair dealing and transparency of production is characteristic of the slow concept. So we will be accompanied by questions such as - Do I really need this thing? And if so, is it necessary to buy it, or can I get it differently? How much have I been influenced by an commercial that says chosen product meets my criteria and expectations, and is it really so? The following pages will help us answer all of this.
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Fashion as a Differend
Schambergerová, Lucie ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The work called Fashion as a Differend presents the demands of critics of fashion and shows that they are in decomposition with its definition as defined by J. - F. Lyotard in the context of a postmodern condition. It argues that discourse overriding the demands of fashion critics is asymetrical with discourse within which fashion is defined. It turns out that there is a logical paradox with regard to the essence of fashion, which is transience or rapid change (at least as fast a change in society) and the floating demand for slowing down, stability and other criticisms that are linked to its transformation.
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Olomouc cheese - production, business, consumption, 1938-1960
Sedláček, Petr ; Kubů, Eduard (advisor) ; Jakubec, Ivan (referee)
The diploma thesis deals with topic of production, enterprise and consumption of "Olomoucké tvarůžky" (Olomouc cottage cheese) in a 1938-1960 period on the ground of bohemian lands, or Czechoslovakia respectively. It summarizes development of this branch up to the year 1938 and observes how it was affected by the consequences of the Munich Treaty. The thesis puts closer look at the types of state interventions in production of Olomouc cottage cheese in war and postwar time. It also observes process of socialization and subsequent nationalization of private businesses in 1950s. Then it focuses on major aspects of business in this branch and brings more detailed study of three typical entrepreneurs according to the scale of their involvement. The thesis furthermore characterizes production of Olomouc cottage cheese as an individual branch of dairy industry. It surveys number, form, regional dislocation and machinery of businesses. Then it considers amount of production of Olomouc cottage cheese, its relation to total cheese production, to type of plant and region. It deals with number, structure and position of employees in Olomouc cottage cheese businesses. It also concerns export of Olomouc cottage cheese. Last chapter inquires position of Olomouc cottage cheese in consumption habits of population...
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The Phenomenon of Zombies in Films by George A. Romero
Čada Wernischová, Nelly ; Čeněk, David (advisor) ; Svatoňová, Kateřina (referee)
(in English) This work deals with the phenomenon of zombie in films by George A. Romero. Its objective is to prove that, although the characteristics of the phenomenon underwent significant change within individual films by this director, it still preserved the basic metaphoric function it had already at the time of its origination in Haiti in the 17th century. . The analytical part, in which three selected zombie horrors by George A. Romero (Dawn of the Dead, Land of the Dead and Diary of the Dead) are discussed, is based on the methods of neoformalist analysis. Based on the analysis of individual films, I have proved that the zombie phenomenon in Romero's films works, the same as it does in Haiti, as a metaphor of slavery with this metaphor being varied depending on the issues that become the current topic of each of the films whose actual aim is to criticise the contemporary society.
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Egoism - the ethical concept of today
Macko, Milan ; Sousedík, Prokop (advisor) ; Svoboda, David (referee)
This thesis deals with the current egoistic nature of man. The first part of the paper will describe the historical background and the rise of empirical science and will point out the newly emerging cultural paradigm which has influenced the whole value system and general development of today's society. This will be followed up by the description of an individual phenomena that guides the acceptance of social principles actively pursued within our society these days. Parsing of individual factors using the method of analysis and synthesis will allow us to approach the very phenomenon of egoism from a wider perspective. The focus of this paper is to attempt to answer whether man's dependency on today's society leads to the development of egoistic characteristic in a person. The paper will also attempt, using philosophical and theological reflection and modern science, to find an outline for a solution that would be beneficial to the advancement of an altruistic profile of civilization. Keywords Jesus, Plato, Sokrates, the good, egoism, emphaty, philosophy, genetics, intelligence, values, conformity, consumer society, power, science
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Consumer Society and Representation of Happiness in Advertising
Žatečka, Lukáš ; Šrám, Kristián (advisor) ; Kolomoiets, Maksym (referee)
The bachelor thesis deals with advertising representation of happiness in the context of consumer society theory. The aim of this work is to find out what possibilities of interpretation of happiness are in connection with consumer products, which mediate advertisements to their viewers. TV and online advertisements related to the environment of the Czech Republic are examined. The first part of the thesis deals with theoretical basis for themes of consumer society, advertising and happiness. Consumer society is conceptualized as hedonically oriented and established in the materialistic concept of the world. Advertising is seen as the main ideological tool of consumer society that is used to transform values. The happiness is seen from both perspectives, the hedonic and eudaimonic. Due to the abstract nature of happiness, constitutive elements of happiness are derived from expert discourse and serve as a conceptual framework and a default category for analysis. The default categories are social relationships, productive activity and health. The qualitative based empirical part subsequently processed the representation in advertising. The sample consists of 24 ads. The qualitative content analysis method is used for work with data. In the analysis, the central motives are identified for each default...
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Fashion as a Differend
Schambergerová, Lucie ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The work called Fashion as a Differend presents the demands of critics of fashion and shows that they are in decomposition with its definition as defined by J. - F. Lyotard in the context of a postmodern condition. It argues that discourse overriding the demands of fashion critics is asymetrical with discourse within which fashion is defined. It turns out that there is a logical paradox with regard to the essence of fashion, which is transience or rapid change (at least as fast a change in society) and the floating demand for slowing down, stability and other criticisms that are linked to its transformation.
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The Commercialization of Aesthetics
VOLDŘICH, Martin
Work will explore relationships of aesthetic and exchange values, respectively for the commercialization of art. The intention is to reflect wider cultural and social changes associated by the formation of modernism epoch and mass culture, as well as the establishment of a new artistic paradigm with taking into account the commodification of art. Particular attention will be paid to the Critical Theory of the Frankfurt School.
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